Answer 3

EQ: What is most important when marketing medical supplies?
Answer 3:  Having a  basic understanding of the economy and the market for medical supplies.

Evidence:

• Millions of baby boomers are approaching retirement. Most of the consumers of medical supplies are these retirees, but they are not being marketed to as actively.
• The market for medical supplies is very challenging today due to the economy and the health care reforms being pushed.
• Some patients are not able to pay due to the financial situations and payment plans they are placed in. The relationship between the consumer and the company is at stake, depending on whether or not the company decides to take back the equipment.

Source:

• Independent Component 1- Intro to MicroEconomics (Fall 2011, Cal Poly Pomona)
• Ernie B. Ross, brandchannel.com "Targeting Seniors | Marketing to Older People"
• Fourth Interview- Maria Bonus