Science Fair Proposal V.2

1. Hypothesis: If there is a situation in which an individual has to make a decision, they will be more likely to go with the decision of the group they are with.
2. Dependent Variables: The decision of the test subject during round three and five of the "economic" experiment.Independent Variables: The products shown, and  the decision of the confederates during round three and five.
   Control Variables: Rounds one, two, and four of the "economic" experiment
3. This project will help me answer my EQ because marketers today have to figure out the target audience of their product in order to market it effectively. They make these deductions based on a number of demographics gathered from research, such as age, sex, occupation, behavioral traits, etc. They mix and match these factors in order to make an effective marketing campaign.
4. Materials:  Three posters of similar products, forty people (to be divided into different sized groups, twelve of these people are the actual test subjects)
• Divide the twenty people as followed: Two pairs of friends/acquaintances, two pairs of individuals, two groups of three friends/acquaintances, two groups of three individuals, two groups of five friends/acquaintances, two groups of five individuals.
• Participants will be told that they are taking an economic experiment to test how easily the value of the product is determined by visual standards.
• There will be five rounds. In each round, participants will be shown three products, and will be asked one by one to evaluate which one is the most expensive. 
• First round will be notebooks, second round will be cake, third round will be cell phones, fourth round will be dresses, fifth round will be shoes. 
• In each round, it will be glaringly obvious as to what the most expensive product is. Participants cannot change their answer once it has been said.
• In each group, all but one of the participants will be shown the correct answers beforehand and instructed to give the incorrect answer in round three and five. The person who has not given the correct answer is the true test subject, and will be always to give the answer last. (Also, make sure that whoever the test subject may be does not see this blog post, or remember Asch's experiment from Strand's class.)
• Record the answers in all of the rounds, as well as the reaction of the test subject during round three and five.
5. This experiment will fall under the Behavioral/Social Science category.