Answer 1

(1) To be able to market medical supplies, a marketer must understand what the needs of their client are and how they can fulfill those needs.
(2) What possible evidence do you have to support this answer? 

• It is important to understand what services your company can provide to any potential customer.
• Medical supplies have to appeal to the user and the doctor that will be most likely to use the products.
• Consumers buy based on the different groups (or target segments) they belong to, based on factors such as race, age, sex, ideals, etc.

(3) What source(s) did you find this evidence and/or answer?

• Service Learning- First Day Orientation
• Research 13c- Kotler, Philip, and Gary Armstrong. "Strategic Planning and the Marketing Process." Marketing: An Introduction. 4th ed.
• Research 19c-  Kotler, Philip, and Gary Armstrong. "Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers." Principles of Marketing. 11th ed. 

Note: This answer is for my revised EQ. Current EQ will be changed. Disregard the EQ posted on the blog until changed.