- During my first interview, my interviewee had mentioned that part of marketing has to be with something that you like and/or believe in, so that you can enjoy working with that product and come out with the best result possible. While I was online, that Contagion billboard kept popping out at me, and I realized that the people who worked together to create and make this marketing campaign must have really believed in the success of this movie, and wanted to express this enthusiasm to the public by doing something out of the ordinary, like how they thought this movie was. In order for me to do this presentation right, I had to do it on something that I liked/ thought was interesting; i.e. I couldn’t present it on a marketing campaign for gold buying, because I’m not into that type of stuff.
- I think what stood out about my presentation was that it was about a marketing campaign that was aimed for the demographic that we [as high school seniors] fit in. It’s a film that actually appeals to us, and makes the marketing campaign much more interesting. Also, things that are gross tend to attract attention, and I was hoping to present about how effective and cool the billboard was while grossing them out a little bit. [Side note: I think that it’s funny how my presentation about bacteria preceded a presentation about vaccinations.]
- The most challenging thing for me to do was actually finding a campaign that I liked, that the class would be interested in, and that they probably had never seen before. I did see the billboard for Contagion pop out a bunch of times, but it never hit me that it was a good marketing campaign until I had to scrap my first idea for my five minute presentation. Also, I was trying to get something that I probably wouldn’t use for my two-hour, and Contagion was such a good example that I wasn’t sure that I wanted to teach about it for my five-minute. I also had a little trouble stating the connection with my senior topic into much clearer, spoken words [the ‘A’ in LIA].
Monday, September 26, 2011
Presentation Reflection
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