Answer 2

EQ: What is most important when marketing medical supplies?
Answer 2: Get to know your client and target audience by freely communicating with them.

Evidence:

• In target marketing, one of the many ways to conduct market research is to conduct surveys. For medical suppliers, this is easier because there is already a specific target audience.
• While getting to know your target audience, you learn about the roles that they play in other people's lives, and can offer something that will help them feel as normal as possible as they complete that role.
• The most important thing is that, despite the many social situations they are thrown into, the main focus should always be on the clients' wants. 

Source:

• Science Fair
• (24) "The Complete Idiot's Guide to Social Psychology" by Joni Johnston
• (19c)  "Segmentation, Targeting and Positioning: Building the Right Relationships with the Right Customers."