Interviewee: Mrs. Bonus, CEO of AEON Medical Equipment and Supplies Inc.
1. Why did you take on this job and this business?
2. Did anyone introduce you or help you out when you were first getting into this business? How did they do so?
3. Do you train other marketers, or do any sort of training? What do you teach them about?
4. How do you establish these relationships between other doctors, suppliers, and manufacturers?
5. Has there been any situations in which there relationships have benefited both the company and the client?
6. Why do you set up the prices that the way that they are, other than MAP resons?
7. What happens if there was a client that came by and couldn't pay for anything (for whatever reason possible.)
8. How do you determine which manufacturers to do business with?
9. How do you pick, from a variety of products that serve the same purpose, which one to receive from the manufacturer?
10. When is it appropriate to involve the family members of your client in the purchase?
11. Do you train your employees in regards as to how to treat you clients? What do you instruct them to do?
12. What is the most important role of a medical equipment and supply company?
13. Do you really need to have a marketing background to be able to market medical supplies? What kind of background or knowledge should you have when marketing medical supplies?
14. What kind of skills should a person in your field have in order to do an effective job?
15. When do you feel as if you've done your job properly?
16. Have there been any marketing tactics or strategies that you've tried, but they didn't work out?
17. Do you have a different way of marketing mobility supplies versus mobility supplies?
18. What do you think is most important when marketing medical supplies?
19. How much of a responsibility do you feel you have for your clients?
20. What is your goal when marketing medical supplies?
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