Science Fair Proposal V.2

1. Hypothesis: If there is a situation in which an individual has to make a decision, they will be more likely to go with the decision of the group they are with.
2. Dependent Variables: The decision of the test subject during round three and five of the "economic" experiment.Independent Variables: The products shown, and  the decision of the confederates during round three and five.
   Control Variables: Rounds one, two, and four of the "economic" experiment
3. This project will help me answer my EQ because marketers today have to figure out the target audience of their product in order to market it effectively. They make these deductions based on a number of demographics gathered from research, such as age, sex, occupation, behavioral traits, etc. They mix and match these factors in order to make an effective marketing campaign.
4. Materials:  Three posters of similar products, forty people (to be divided into different sized groups, twelve of these people are the actual test subjects)
• Divide the twenty people as followed: Two pairs of friends/acquaintances, two pairs of individuals, two groups of three friends/acquaintances, two groups of three individuals, two groups of five friends/acquaintances, two groups of five individuals.
• Participants will be told that they are taking an economic experiment to test how easily the value of the product is determined by visual standards.
• There will be five rounds. In each round, participants will be shown three products, and will be asked one by one to evaluate which one is the most expensive. 
• First round will be notebooks, second round will be cake, third round will be cell phones, fourth round will be dresses, fifth round will be shoes. 
• In each round, it will be glaringly obvious as to what the most expensive product is. Participants cannot change their answer once it has been said.
• In each group, all but one of the participants will be shown the correct answers beforehand and instructed to give the incorrect answer in round three and five. The person who has not given the correct answer is the true test subject, and will be always to give the answer last. (Also, make sure that whoever the test subject may be does not see this blog post, or remember Asch's experiment from Strand's class.)
• Record the answers in all of the rounds, as well as the reaction of the test subject during round three and five.
5. This experiment will fall under the Behavioral/Social Science category.

Science Fair Proposal

1. If the typography of a company brand is in a sans serif font, then consumers will believe that it is a trustworthy professional company and will take their business there.
2. Dependent Variables: Which company the consumer will take their business to.
   Independent Variables: The various fonts used for a brand
   Control Variables: The company name and purpose.
3. This project will help me answer my EQ because the way that a company/firm is perceived affects how consumers will approach the brand. Since many people are visual, they tend to associate what they see (the brand) to what is in front of them (the business).
4. Materials: Profiles of different types of businesses (technology, retail, food, clothing, supplier), different print-outs of logos in different fonts, 25 volunteers
• Come up with a pseudonym for each business and print out the brand name in different fonts (one font from each category: oldstyle, modern, slab serif, sans serif, script, decorative. one of these fonts must be of or similar to the font of the original business).
• Have volunteers come in. Display all of the different styles of the brand name to them. Read to them the profile of the company. (Include: what kind of products they sell, mission statement, objectives, philosophy and company values)
• Have them rate each font on  a scale of 1-5 (5 being the most positive) based on how well the font matches:
• what kind of products they sell
• their company philosophy/mission statement/ objectives
• their company values
• Allow room for volunteers to give three words as to what the font reminds them of, and to comment on any other aspect as to how the font and brand mix.
• Repeat for other businesses. DO NOT use the same font used with the other business profiles (to prevent bias that may have been already formed during the experiment), but pull from the same font category.
5. This experiment will fall under the Behavioral/Social Science category.